Ecobank launches premier banking service in Nigeria

Ecobank Nigeria has unveiled its dedicated banking service delivery christened Premier Banking Service targeted at high net-worth customers of the bank. The Ecobank Premier Banking personalises banking services that suits individual lifestyle of customers in a collaborative way that provides additional value beyond everyday banking.

The new Premier Banking initiative, which signifies the beginning of a redefinition of banking in Nigeria, is characterised by the appointment of dedicated relationship manager as primary point of contact, providing a 24-hour, seven days a week financial advisory service to Premier Banking customers and their family. Whether at an Ecobank branch or at your home, personal relationship manager will be there to help customers make the right banking decisions.

Also, Premier Banking customers are offered a range of multi-currency savings and lending products with preferential rates as well as special Platinum cards with full insurance protection. If a customer loses the card, it is replaced free within 24 hours. At the unveiling of this new service in Lagos, Jibril Aku, Ecobank Nigeria managing director, said “the new Premier Banking initiative gives customer the privilege to have a variety of exclusive lifestyle benefits, including preferential airline and hotel rates and unparalleled rewards from luxury brand retailers across the world.” He said they will also have the added assurance of purchase protection, safe custody and private services.

In his words, Aku said the “Ecobank Premier Banking is a tailored service uniquely for the customer; just the way he wants it. At Ecobank, we believe when something is exclusively designed for you, it feels like the perfect fit. The desire to provide our Premier Banking customers with the perfect fit for their busy lifestyle led to the birth of this service”.

In his comment, Patrick Akinwutan, Ecobank group executive, domestic bank, who represented the group CEO, Albert Essien, said “Premier Banking by Ecobank is one of several activities lined up by the bank to affirm its commitment to Africa, and to strengthen its effectiveness in all our markets.”

In his words, “we are leveraging our best talents and experiences across the bank to achieve feats like this.” Also speaking, Olukorede Demola-Adeniyi, Ecobank head, personal banking, said the birth of Premier Banking by Ecobank redefined banking service delivery in the country.

According to her, Premier Banking by Ecobank is a testimony to the bank’s avowed committed to its vision to continually provide its retail and wholesale customers with convenient, accessible and reliable banking and financial services.